Starting Thursday, May 10, Spotify users will no longer be able to find R. Kelly’s music on any of its editorial or algorithmic playlists.
Spotify has a new public hate content and hateful conduct policy, and will no longer promote the R&B singer’s music in any way.
“We are removing R. Kelly’s music from all Spotify owned and operated playlists and algorithmic recommendations such as Discover Weekly. His music will still be available on the service, but Spotify will not actively promote it,” Spotify told Billboard in a statement.
“We want our editorial decisions–what we choose to program–to reflect our values. When an artist or creator does something that is especially harmful or hateful, it may affect the ways we work with or support that artist or creator.”
He has never been convicted of a crime, but nonetheless has been under increasing public scrutiny over the past several weeks, especially after the #MuteKelly movement late April, which called for Kelly to be boycotted after years of sexual assault allegations.
Kelly denies all allegations and says those who accuse him are trying to “distort my character” and “destroy my legacy.”
“When we look at promotion, we look at issues around hateful conduct, where you have an artist or another creator who has done something off-platform that is so particularly out of line with our values, egregious, in a way that it becomes something that we don’t want to associate ourselves with,” Jonathan Prince, Spotify’s VP, told Billboard.
“So we’ve decided that in some circumstances, we may choose to not work with that artist or their content in the same way–to not program it, to not playlist it, to not do artist marketing campaigns with that artist.”